3.1 Meet the various needs of the market
At the beginning of the market, the demand for functional bag types is small, but each market will have different needs without exception. For example, as long as there is a shoe factory, there will be a demand for shoe bags; as long as there are textiles, such as clothes and bedding, there will be zipper bag requirements.
When you have the versatility, you will get the basic judgment of the customer in the market: XXX can produce all kinds of bags, while YYY has only one or two bag types.
3.2 Increase customer viscosity
Regardless of the size of the dealer, when purchasing a variety of bag types, they will choose a supplier with a source of supply, will take away some other bag types’ orders together to give your competitors. When you add a multi-function bag machine later, you will have a lot of difficulty to win back them.
3.3 Market share
In particular the large-scale production enterprises who profits come from all aspects, the lack of some bag types, such as Handle Bags, Zipper Bags, will affect the market share, weaken the influence in the market and the strength of absourbing customers.